Presented by Campari and Imbibe USA, this year’s Negroni Week will take place from 4 to 10 June simultaneously around the world.

Here in Singapore, the week-long international charity initiative promises to be bigger than ever, with over 70 bars pledging at least $1 to a charity of their choice for every Negroni sold. First started in 2013 in the US, Negroni Week has spread to over 60 countries last year and raised more that $1.5 million for charity in the process. Of course, it has also flamed the popularity of the bittersweet Campari-based cocktail, not least by tasking bartenders around the world to come up with creative iterations of the classic drink.

negroni week 2018: nutmeg & clove, dark hound negroni

Nutmeg & Clove’s Dark Hound Negroni

Thus far, local submissions have come in from some of the island’s hottest bars including Manhattan, Atlas, Neon Pigeon and the newly opened Origin at Shangri-La Singapore.

negroni week 2018: Neon pigeon's bello bella

Neon Pigeon’s Bello Bella

From a heady concoction of chocolate and hazelnut distillate, fig-infused vermouth and of course, Campari, topped with coffee foam (Buona Vista, Origin) to a easy blend of Campari paired with infused citrus gin and umeshu reduction, and bianco vermouth (Bello Bella, Neon Pigeon), they promise to make a Negroni convert out of you if you are not a fan already.

This was first published in Wine & Dine’s May/June 2018 issue, Future Foods in Aperitifs, ‘A Negroni By Any Name is Bitter Sweet’.

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